Use your word count - it may be stating the obvious, but by maximising the information you give us within the stated parameters you can provide more detail about why your project has been a success.
Make sure you answer each of the questions - we can't give you marks for an unanswered question.
Show us the innovation. What is it? Is it a first in your organisation, your sector or in the market as a whole? How has it led the way?
In the 'Most Effective' categories, tell us about how your initiative has made things better, why is your project or programme effective.
Give us the numbers - firstly all information is confidential and will stay within the confines of the ifs and the judges (who sign a confidentiality agreement). Secondly, ratios, percentages and ROI figures can all substitute for absolute numbers to make your case.
Finally, if you have it, provide any independent assessment of your project - press interest, web links, and awards etc, which give feedback on your programme.
